She is the undisputed queen of Youtube who started out vlogging about her beauty regime before letting us delve into other parts of her life such as her home with boyfriend Alfie and dog Nala.
But Zoe Sugg – known to her millions of fans as Zoella – has never forgotten her cosmetic roots, with the YouTube star recently vlogging about the chest of drawers in her bathroom where she stores hundreds of skincare products.
We’ve identified the impressive nine-drawer piece of furniture called an apothecary chest, and can reveal where you can buy your own version, along with cheaper (and even more expensive) versions.
YouTuber Zoe Sugg has more than 11.8 million subscribers on her main channel called ‘Zoella’
Zoe shows the apothecary chest in her second YouTube channel called ‘More Zoella’
Zoe unveils the piece of furniture in her second YouTube channel ‘More Zoella’, which has 4.6million subscribers (compared to her main channel ‘Zoella’ which has 11.8 million subscribers).
Speaking about the apothecary chest, she said: ‘I don’t know if I’ve ever shown you this, but this is how I organise my shower, bath and skincare stuff.’
And reaching into one of the top drawers, which is crammed full of products, she said: ‘Look at my shower gel drawer. This is getting out of hand.’
Pointing to another drawer, she adds: ‘Considering how little I use fake tan and body oils, I’m not too sure why I have a whole drawer of it.I don’t really use it that much. In reality I want to, but I don’t seem to do it because I never want my white bedsheets to get fake tan on them.’
Zoe goes on to say in the vlog: ‘I’m quite aware that no normal human being has this many skincare items.
‘But because of the nature of what I do, I’m very lucky in the sense that I get sent quite a lot.And this is after I’ve decluttered.I need to have another clear out.’
Zoe says she enjoys the perks of what she does, including being sent lots of skincare products
Zoe has launched her own beauty line called ‘Zoella Beauty’ which is sold at Superdrug
The interior designers at Interiors by Sarah Ward have identified the item owned by Zoe as the Borough Whart Mones 9 Drawer Apothecary Chest from Wayfair, which is available online for 573.99, having initially been advertised for 818.
But a cheaper version is available at Wayfair at 134.99.
And if you want to go all out and spend more than double what Zoe spent, there is a luxury version available from Oka, costing 1,385.
1. Budget versionColmar Apothecary Cabinet, 134.99, Wayfair.co.uk
This budget version of an apothecary chest is manufactured in pine, a much less expensive timber, according to interior designer Sarah Ward.
She said: ‘The feet are static and any drawer labelling is permanent. While this chest is within the concept of an apothecary style chest, it definitely has a more permanent appearance and less flexibility.’
A cheaper version: This Colmar Apothecary Cabinet costs 134.99 and is from Wayfair
2. Affordable versionBorough Wharf Mones Nine Drawer APothecary Chest, 573.99, Wayfair.co.uk
This is an exact replica of Zoe’s own apothecary chest, according to Interiors by Sarah Ward.
Mrs Ward said: ‘This is a super and practical apothecary chest, with lots of useful compartments and its own robust looking wheels for easy management. We love the chalk board fronts for labelling the drawers the writing can be as casual or as formal as required, providing flexibility as is the nature of this piece of furniture.’
An exact replica: ThisBorough Wharf Mones Nine Drawer Apothecary Chest costs 573.99 and is from Wayfair
3. Luxury versionRouen Rustic Wood Sideboard (Large), 1,385, Oka.com
Oka’s version of an apothecary chest has a vintage oak finish with a distressed charcoal top. The sideboard design has cleverly disguised the shelves with doors that look like drawers.
Mrs Ward said: ‘Weight-wise, this piece of furniture needs to stay put, it’s going to be heavy but looks really robust. A sophisticated apothecary chest that would look great in the living room, kitchen or dining room.’
A more expensive alternative: This 1,385 Rouen rustic wood large sideboard is from Oka